Meta Ads · Lead Generation
24% more impressions and a stronger click-through rate.
Four service campaigns — awareness, managed IT, helpdesk and cybersecurity — run and optimised across a month.
- Client
- AMJ IT Support
- Industry
- IT services
- Location
- United States
- Services provided
- Meta Ads, Lead Generation
5.25K
Total Reach
66K
Impressions
0.8%
Average CTR
28.3
Average Position
The problem
IT services are a considered purchase; paid social has to build recognition before it books calls.
Increase brand awareness with the right business audience and improve engagement.
Strategy
- 01Separate campaigns per service line
- 02Placement mix balanced across feeds, stories and audience network
- 03Creative tested in variants rather than one-offs
Execution
- Audience research and targeting optimisation
- Multiple ad creatives with A/B testing
- Budget optimisation toward the strongest placements
Before / After
What moved.
Before
baseline
Reach
baseline
CTR
After
+18%
Reach
+12%
CTR
Trajectory
W1W2W3W4W4+W5