Google Ads
57M in conversion value at a 13.99x return.
A nationwide restaurant campaign that turned ₹4.07M of ad spend into 5.88K tracked conversions.
- Client
- NewYork Burgers
- Industry
- Restaurant
- Location
- USA, Nationwide
- Services provided
- Google Ads
57M
Conversion Value
5.88K
Conversions
13.99
Conv. Value / Cost
₹4.07M
Ad Spend
The problem
Nationwide reach on a food brand is easy to buy and hard to make profitable.
Turn clicks into orders at a return the kitchen could bank.
Strategy
- 01High-intent audiences prioritised over broad reach
- 02Budget concentrated on the campaigns returning value
- 03Conversion tracking verified before scaling
Execution
- Search campaigns rebuilt around ordering intent
- Continuous bid and budget optimisation across the year
- Month-over-month performance reviewed against conversion value
Before / After
What moved.
Before
unmeasured
Tracked return
After
57M
Conversion value
13.99x
Return on ad spend
Trajectory
M1M3M6M9M11M13