Google Ads
249K in conversion value from $44.2K of spend.
Five months of nationwide search delivered 2.44M impressions and a 5.64x return.
- Client
- Bethie's Burger
- Industry
- Restaurant
- Location
- USA, Nationwide
- Services provided
- Google Ads
5.64
Conv. Value / Cost
2.44M
Impressions
249K
Conversion Value
$44.2K
Ad Spend
The problem
Brand visibility was low and spend had to prove itself quickly.
Build reach across the USA while keeping every dollar accountable.
Strategy
- 01Campaigns structured around ordering and location intent
- 02Spend paced across a five-month window
- 03Quality traffic prioritised over cheap clicks
Execution
- Ongoing campaign optimisation for maximum return
- Search terms pruned to keep traffic order-ready
- Conversion value tracked as the single success measure
Before / After
What moved.
Before
limited
Brand visibility
After
2.44M
Impressions
5.64x
Return on ad spend
Trajectory
M1M2M3M4M5M5+