Google Ads
3.23K conversions in 24 days.
$18.3K of spend at a $3.83 average cost per click, returning 5.68x.
- Client
- BBQs Brothers
- Industry
- Restaurant
- Location
- Australia, Nationwide
- Services provided
- Google Ads
3.23K
Conversions
$3.83
Average CPC
5.68
Conv. Value / Cost
$18.3K
Ad Spend
The problem
A short campaign window left no room for a slow learning phase.
Generate high-quality conversions fast, at a controlled cost per click.
Strategy
- 01Tight keyword set around booking and ordering intent
- 02Cost per click capped to protect the 24-day budget
- 03Daily optimisation instead of weekly reviews
Execution
- Campaigns launched with conversion tracking already verified
- Bids adjusted daily against cost per conversion
- Budget shifted to the best-performing ad groups mid-flight
Before / After
What moved.
Before
baseline
Conversions
After
3.23K
Conversions in 24 days
5.68x
Return on ad spend
Trajectory
D1D5D10D15D20D24