SEO · Local SEO
#1 for "best barbeque place in Australia" and 168% more organic traffic.
Local search rebuilt around buying intent: map pack rank one, 64K+ monthly impressions and 170% growth in calls.
- Client
- BBQs Brothers
- Industry
- Restaurant & BBQ
- Location
- Australia
- Services provided
- SEO, Local SEO
#1
Local Ranking
168%
Organic Traffic Growth
64K+
Monthly Impressions
170%
Call Growth
The problem
BBQs Brothers was invisible on the searches that actually produce customers in Australia.
Own the map pack for "best barbeque place in Australia" and convert that visibility into calls.
Strategy
- 01Keyword set built around "best barbeque place in Australia" and its buying-intent variants
- 02Google Business Profile rebuilt with categories, services, photos and posts
- 03On-page and location pages aligned to how people actually search
Execution
- Technical clean-up, internal linking and schema for local relevance
- Review generation and consistent citations across directories
- Monthly content aimed at long-tail service and location queries
Before / After
What moved.
Before
unranked
Map pack position
minimal
Monthly impressions
After
#1
Map pack position
64K+
Monthly impressions
Trajectory
M1M2M3M4M5M6