SEO · Local SEO
#1 for "best burger place in Washington" and 155% more organic traffic.
Local search rebuilt around buying intent: map pack rank one, 59K+ monthly impressions and 162% growth in calls.
- Client
- Bethie's Burgers
- Industry
- Quick service restaurant
- Location
- Washington, United States
- Services provided
- SEO, Local SEO
#1
Local Ranking
155%
Organic Traffic Growth
59K+
Monthly Impressions
162%
Call Growth
The problem
Bethie's Burgers was invisible on the searches that actually produce customers in Washington, United States.
Own the map pack for "best burger place in Washington" and convert that visibility into calls.
Strategy
- 01Keyword set built around "best burger place in Washington" and its buying-intent variants
- 02Google Business Profile rebuilt with categories, services, photos and posts
- 03On-page and location pages aligned to how people actually search
Execution
- Technical clean-up, internal linking and schema for local relevance
- Review generation and consistent citations across directories
- Monthly content aimed at long-tail service and location queries
Before / After
What moved.
Before
unranked
Map pack position
minimal
Monthly impressions
After
#1
Map pack position
59K+
Monthly impressions
Trajectory
M1M2M3M4M5M6