SEO
132% more organic clicks in twelve weeks.
Technical fixes, menu content and backlinks lifted impressions by 138% and average position by 18%.
- Client
- Calvinsscrep Restaurant
- Industry
- Restaurant
- Location
- Dubai, United Arab Emirates
- Services provided
- SEO
19.7K
Total Clicks
430K
Impressions
4.6%
Average CTR
24.9
Average Position
The problem
Strong dining demand in Dubai, but the site was losing it to competitors in search.
Grow non-branded organic traffic and reservations.
Strategy
- 01High-intent keyword targeting across menu and reservation pages
- 02Internal linking and site architecture rebuilt
- 03Digital PR and quality backlinks
Execution
- Title tags, meta descriptions and headings optimised
- Service and menu pages created and expanded
- Mobile usability and Core Web Vitals improved
Before / After
What moved.
Before
baseline
Clicks
baseline
Impressions
After
+132%
Clicks
+138%
Impressions
Trajectory
W1W3W6W8W10W12