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SEO

48% more organic clicks and first-page visibility.

Menu, gallery and events pages were rebuilt for search, lifting impressions 36% and CTR 50%.

Client
Good Bar Dubai
Industry
Bar & nightlife
Location
Dubai, United Arab Emirates
Services provided
SEO
Source: Google Search Console, 3 May – 2 Aug 2019 · Tap an image to view it full size

3.79K

Total Clicks

128K

Impressions

3%

Average CTR

32.3

Average Position

The problem

A crowded Dubai nightlife market where discovery happens in search.

Grow bookings by improving organic visibility for venue and events searches.

Strategy

  • 01Page-level targeting across menu, gallery, events and contact
  • 02CTR-led title and snippet rewrites
  • 03Continuous ranking improvement toward page one

Execution

  • On-page optimisation across the top five landing pages
  • Content updates aligned to event and booking demand
  • Monthly Search Console tracking

Before / After

What moved.

Before

  • baseline

    Clicks

  • baseline

    CTR

After

  • +48%

    Clicks

  • +50%

    CTR

Trajectory

M1M1.5M2M2.5M3M3+