SEO
45% more clicks and a 5.5% click-through rate.
Three months of technical and content work moved average position to 5.8 across grocery searches.
- Client
- Little India Super Market
- Industry
- Grocery retail
- Location
- Australia
- Services provided
- SEO
2.2K
Total Clicks
40.1K
Impressions
5.5%
Average CTR
5.8
Average Position
The problem
Shoppers searched for Indian groceries online, but the store was not the answer they found.
Own high-intent grocery searches and drive footfall and orders.
Strategy
- 01Keyword research around grocery, spices and snacks searches
- 02On-page improvements across shop and category pages
- 03Internal linking and technical fixes
Execution
- Technical SEO audit and fixes
- High-quality content creation for product categories
- Mobile usability enhancements
Before / After
What moved.
Before
baseline
Clicks
lower
Average position
After
+45%
Clicks
5.8
Average position
Trajectory
M1M1.5M2M2.5M3M3+