911Marketing
Back to portfolio

SEO

8.46K clicks from 388K search impressions.

Clicks grew 35% and CTR 18% on a mobile-first audience, with 58% of visits from phones.

Client
Madhuban Indian Restaurant
Industry
Restaurant
Location
United States
Services provided
SEO
Source: Google Search Console, 16 Feb – 15 Mar 2021 · Tap an image to view it full size

8.46K

Total Clicks

388K

Impressions

2.2%

Average CTR

41.7

Average Position

The problem

The restaurant ranked below the competition for the dishes people actually search for.

Grow organic visibility for near-me and menu-led searches.

Strategy

  • 01Keyword-rich content aligned to menu and delivery intent
  • 02Internal linking structure improved across the site
  • 03Technical SEO issues cleared

Execution

  • Title tags and meta descriptions optimised
  • Mobile usability enhanced for a 58% mobile audience
  • Quality backlinks built

Before / After

What moved.

Before

  • baseline

    Clicks

  • baseline

    CTR

After

  • +35%

    Clicks

  • +18%

    CTR

Trajectory

W1W2W3W4W5W6